http://www.freshleafmedia.co.uk/blog The Freshleaf Media blog Mon, 16 Jan 2012 17:06:14 +0000 http://backend.userland.com/rss092 en The new year may be a time for post-holiday blues but there is optimism in the air; the next generation of secondary school students are ditching ICT and learning something far more useful: programming. Considering the UK's economy is becoming more serviced based, programming in the curriculum is a welcome ... http://www.freshleafmedia.co.uk/blog/students-blowing-a-raspberry-in-the-new-year/2012/01/ A strapline is supposed to encapsulate everything your about business, telling customers about who you are, what you do, and more importantly why that's great for them - in just a handful of words. You may never have thought about straplines, but if you look around, they're everywhere - some ... http://www.freshleafmedia.co.uk/blog/what-makes-a-good-strapline/2011/09/ Writing website copy: it's an essential part of the process of creating a website, but in some cases it's a bit of an after-thought. Sometimes we - as a web design agency - even end up supplying suggested copy for sections of the site which have been overlooked, copy which ... http://www.freshleafmedia.co.uk/blog/website-content-mind-your-peas-and-queues/2011/07/ We recently lost one of our well established clients – Icera - when the company was swallowed up by a larger tech giant, Nvidia. We were sorry to see them go, but that’s the way it goes with technology websites - mergers and acquisitions are a part of the life ... http://www.freshleafmedia.co.uk/blog/start-ups-mergers-and-acquisitions-%e2%80%93-the-lifecycle-of-a-corporate-website/2011/07/ Once your corporate website is up and running (or even during the build process), inevitably someone will mention digital marketing, search engine marketing, and social media... and quite rightly too. There’s no point having a website out there if no-one can find it, and increasingly it’s not enough just to ... http://www.freshleafmedia.co.uk/blog/marketing-your-website-and-your-business-%e2%80%93-going-back-to-basics/2011/07/ The thing about the web is that it’s so much part of everyday life that it’s become wallpaper – we know it’s there but we don’t notice the details. So when asked to think of websites they like, or dislike, or have felt anything at all about, most people ... http://www.freshleafmedia.co.uk/blog/websites-we-like/2011/05/ Search engine optimisation has become big business, and sometimes it feels like there’s so much myth and misdirection surrounding it that it’s a wonder anyone can get a grip on the subject. But SEO isn’t magic. There isn’t a secret formula. It’s really just about common sense, best practice, and legwork. ... http://www.freshleafmedia.co.uk/blog/search-engine-optimisation-the-right-way/2011/03/ If you had to name the most important factor in running a successful web design project, what would it be? The available budget? The skills of the developers? The creativity of the designers? Could be. They’re certainly factors. But what we’ve found time and again is that it’s the ... http://www.freshleafmedia.co.uk/blog/getting-the-best-out-of-everyone-%e2%80%93-thoughts-on-the-agencyclient-relationship/2011/03/ Only a couple of weeks ago we blogged about the issue of Flash on Apple devices and the impact that may have on the way we build corporate websites. But it seems that Adobe had a plan waiting crouched in the development underbrush, waiting to leap out and tackle the ... http://www.freshleafmedia.co.uk/blog/first-look-at-adobes-wallaby-a-short-hop-closer-to-getting-flash-on-your-ipad/2011/03/ A software developer actively discouraging people from using their software is a rare thing, but this is exactly what Microsoft are doing with their new "Moving the world off Internet Explorer 6" campaign. Well... in fairness it isn't like they've just decided to get all culpable on us... rather this is ... http://www.freshleafmedia.co.uk/blog/if-microsoft-want-to-get-rid-of-ie6-theyve-got-to-go-local/2011/03/